Brand Design

We begin our design phase with the brand identity. Although we follow the “One Concept Method” (presenting a single design concept rather than multiple options) we are different than other agencies in that we take our process in baby steps. We begin with (phase No. 1) of presenting just the mood board, design pillars and color palette, followed by (Phase No. 2) of Main Logo Design, (Phase No. 3) of Secondary and Submark Logo design, (Phase No. 4) of Typography hierarchy, and (Phase No. 5) of Collateral Design.

We have found that structuring our projects this way keeps us working closely and collaboratively with the client and allows us to focus on each aspect individually. This also makes the project less overwhelming and more intentional.