Project prep

We then begin on our prep work! The client completes an in depth questionnaire (going over your target audience, your vision and goals, competitors and other brands you do [and don’t!] like and why). We also love when clients create a Pinterest board to visually express their style.

This is also when clients prepare website copy (we provide a guide for this!) as well as any other materials needed for the project. If clients do not yet have brand photos, we often wait to have a shoot until the branding is complete to ensure every aspect is stunningly cohesive.