We then begin on our prep work! The client completes an in depth questionnaire (going over your target audience, your vision and goals, competitors and other brands you do [and don’t!] like and why). We also love when clients create a Pinterest board to visually express their style.
This is also when clients prepare website copy (we provide a guide for this!) as well as any other materials needed for the project. If clients do not yet have brand photos, we often wait to have a shoot until the branding is complete to ensure every aspect is stunningly cohesive.